1. B2C (Business-to-Consumer)

Definition: Involves transactions between businesses and individual consumers.

Examples:

  • Retail Websites: Amazon, Flipkart, Walmart.
  • Subscription Services: Netflix, Spotify.

Characteristics:

  • Focus: Direct sales of goods or services to end-users.
  • User Experience: Emphasizes a seamless, user-friendly shopping experience.
  • Marketing: Often involves targeted advertising and promotions to attract consumers.

2. B2B (Business-to-Business)

Definition: Involves transactions between businesses.

Examples:

  • Wholesale Suppliers: Alibaba, ThomasNet.
  • Enterprise Software Providers: Salesforce, Oracle.

Characteristics:

  • Focus: Selling products or services to other businesses, often in bulk.
  • Complex Transactions: May involve negotiation, long sales cycles, and customized orders.
  • Relationships: Emphasizes building and maintaining long-term business relationships.

3. C2C (Consumer-to-Consumer)

Definition: Involves transactions between individual consumers.

Examples:

  • Online Marketplaces: eBay, Craigslist, OLX.
  • Peer-to-Peer Platforms: Airbnb, Uber.

Characteristics:

  • Focus: Individuals selling or trading goods and services directly with each other.
  • Platform Role: Marketplaces provide the platform and tools for transactions, often including payment processing and dispute resolution.

4. C2B (Consumer-to-Business)

Definition: Involves transactions where individuals sell products or offer services to businesses.

Examples:

  • Freelance Platforms: Upwork, Fiverr.
  • Content Creation: Shutterstock (where photographers sell images to businesses).

Characteristics:

  • Focus: Individuals providing goods, services, or content to businesses.
  • Flexibility: Often involves flexible, short-term engagements or project-based work.